A few years ago I came across a lost batch of Polar Ice cans. As I emptied the shelf into my shopping trolley, I was part skeptic but mostly excited. The sell-by date was still months away, yet no promotions nor availability indicated that my favourite fizzy drink is back on the market. Polar Ice is a tropical fruit drink, a bit like Super Juice but a few squeezes better. My interest in this product however is two-fold; Back in ’99 I wrote and recorded a radio add for Polar Ice which earned me a Loerie nomination, though I never made it on stage. At the time, the product’s payoff line was “Made with pure fruit juice” which I then changed to “Pure Fruit Lubrication” You can listen to this ad below or go to the This Side Up Media Channel Channel on Youtube.